Winery Square in Gatlinburg: Filled With Hidden Gems
Discover Winery Square: A Hidden Gem in Gatlinburg
Tucked just off East Parkway, Winery Square offers a quiet yet vibrant escape from the more crowded areas of Gatlinburg. This small, easily walkable area is home to a delightful mix of specialty shops, eateries, and attractions, making it a rewarding stop for visitors seeking local flavor and unique experiences.
Smoky Mountain Winery: A Gatlinburg Classic
At the heart of Winery Square is Smoky Mountain Winery, Gatlinburg’s original winery, proudly serving visitors since 1981. Known for its award-winning wines and inviting tasting room, the winery features a diverse selection that includes fruit-infused blends and oak-aged dry wines. Whether you’re a seasoned wine enthusiast or simply curious, the winery offers a relaxed atmosphere to sample the best of Tennessee winemaking.
To find Winery Square, turn onto East Parkway at Traffic Light #3 and then take a right onto Pine Lane. You’ll recognize the distinctive turret of the winery at the end of the street. Free parking is available throughout the square.
Dining Options: Fresh, Flavorful & Locally Loved
If you’re in the mood for a memorable bite to eat, Winery Square offers two standout options.
Jed’s 321, an offshoot of the popular Tennessee Jed’s, is known for serving some of the best sandwiches in the region. Opened in 2022, this location continues the tradition of using fresh, locally sourced ingredients in a casual, friendly setting that has quickly earned loyal fans.
For a health-focused meal, stop by Whole Earth Grocery & Café. This all-natural market and vegetarian café offers hearty soups, salads, wraps, and plant-based entrees. In addition to lunch service (Monday through Saturday), the café features wellness drinks and nutrient-packed shots, while the adjacent store stocks natural remedies, supplements, and clean beauty products.
Smoky Mountain Farms Jelly House: A Flavorful Treasure Trove
No visit to Winery Square is complete without exploring Smoky Mountain Farms Jelly House. This specialty store is a paradise of handmade jams, jellies, preserves, syrups, and sauces. From traditional apple butter to unique offerings like Moonshine Jelly, the store is a sensory delight. Shoppers rave about both the selection and the delicious aromas that greet you as you enter.
A One-of-a-Kind Museum Experience
For a quirky and fun detour, check out the Salt and Pepper Shaker Museum—a truly unique attraction housing over 20,000 shaker sets from around the globe. The only museum of its kind outside its sister location in Spain, it’s both educational and entertaining, offering insight into design, history, and culture through one of the world’s most everyday items. The massive pepper grinder collection is also worth a look.
Smoky Mountain Spinnery: Craftsmanship and Creativity
Fiber art enthusiasts—or those curious to learn—will enjoy a stop at Smoky Mountain Spinnery, the largest spinning and weaving store in the Southeast. With over two decades of experience, this shop offers everything needed for spinning, weaving, knitting, crocheting, felting, dyeing, and more. The Spinnery also hosts hands-on classes for all skill levels, providing a great opportunity to try out a new hobby or refine existing techniques.
Outdoor Adventures and More Nearby
Winery Square is also a convenient place to gear up for outdoor fun. Smoky Mountain Angler, located nearby, provides fishing supplies and guided tours. Just next door, Smoky Mountain Whitewater Raftingoffers thrilling water excursions for adventure-seekers.
In addition to its standout attractions, the area features other locally owned businesses offering pizza, barbecue, souvenirs, and outdoor gear. While some shops may be listed under Brookside Village Way, Cherry Street, or East Parkway, they are all part of the Winery Square community—just under a mile from Light #3 on the main Parkway.
Extend Your Visit: Scenic Drives & Hidden Routes
If you’re looking to explore even more, Roaring Fork Motor Nature Trail—a scenic, one-way drive through the forested beauty of the Smokies—is located just past Winery Square. For travel tips, including time-saving alternate routes around town, be sure to check out our guide to Gatlinburg Shortcuts and Back Roads.
Why Visit Winery Square?
Whether you’re a foodie, a wine lover, a crafter, or just in search of something off the beaten path, Winery Square offers a refreshing mix of local culture, hidden gems, and authentic experiences. It’s a small corner of Gatlinburg with big character—worth discovering and returning to again and again.
More Info:
Roaring Fork Road, by the way, is just past Winery Square, on the right, if you’re interested in taking the unique Roaring Fork Motor Nature Trail for an excursion after your visit. And to find some useful shortcuts in this part of Gatlinburg, check out our guide to Shortcuts and Back Roads.