Unique Shopping at The Village Shops in Gatlinburg
The Village Shops – A Hidden Gem in the Heart of Gatlinburg
Tucked away just off the bustling Parkway in downtown Gatlinburg, The Village Shopsoffer a charming retreat filled with character, creativity, and culture. With more than two dozen boutiques, galleries, cafes, and specialty stores, this thoughtfully designed destination delivers an immersive shopping and strolling experience reminiscent of a quaint European village.
Steps from traffic light #6, The Village invites visitors to slow down and explore its brick pathways, seasonal gardens, and distinctive storefronts—each with its own story to tell. Whether you’re searching for unique souvenirs, enjoying a casual breakfast, or simply relaxing by the fountain, The Village is an ideal spot to unwind and take in the charm of Gatlinburg.
Whether you're starting your morning with a latte and a stroll or winding down after a day of mountain adventures, The Village offers a perfect blend of shopping, scenery, and small-town magic. It’s a must visit destination for first time visitors and longtime Gatlinburg fans alike offering both the joy of exploration and the comfort of familiar charm.
A Taste of Old World Europe in the Smoky Mountains
First opened in 1968, The Village was designed to emulate the ambiance of an Old World European village. From wrought iron accents and cobblestone paths to gas-lit lanterns and carved wooden doors, every detail speaks to a timeless aesthetic rarely found in modern shopping centers. Despite its location in the center of Gatlinburg, The Village feels worlds away—offering a peaceful escape amid one of the town’s liveliest areas.
At the heart of The Village is a beautiful fountain, often surrounded by blooming flowers and visitors snapping photos. It's become one of the most photographed spots in Gatlinburg, and for good reason. The entire setting lends itself to spontaneous moments, from quiet reflection on a bench to the perfect vacation selfie.
Something for Everyone in the Family
The Village isn't just about shopping—it's about discovery. The wide variety of stores ensures that every visitor, no matter their interest or age, finds something to enjoy. Outdoor enthusiasts can gear up at The Day Hiker, cheese lovers can indulge in gourmet selections at The Cheese Cupboard, and coffee lovers can recharge with freshly brewed drinks at Coffee & Company.
Looking for hand-crafted décor, premium teas and spices, locally made soaps, or quirky gifts? The Village has all that and more. It’s a place where kids can explore toy shops, adults can browse handmade goods, and food lovers can sample treats from around the world—all in a single, walkable location.
Plan Your Visit
The Village Shops
634 Parkway, Gatlinburg, TN 37738
Located near Traffic Light #6, accessible by trolley
Website: www.thevillageshops.com
Open year-round. Individual store hours may vary by season or day of the week, so it’s a good idea to check online for the most current information.