Here Are the Best Places for Shopping in Pigeon Forge
A Curated Guide to Shopping in Pigeon Forge
Pigeon Forge offers a dynamic and diverse shopping experience, blending modern outlet malls with charming specialty boutiques and artisan shops. Whether you're hunting for high-end apparel, handcrafted goods, or unique souvenirs, this bustling Smoky Mountain town has something for everyone. Many shopping destinations also feature attractions, dining options, and family-friendly entertainment—making it easy to spend the day enjoying more than just retail therapy. Here’s an updated guide to help you make the most of your shopping excursion in Pigeon Forge.
Top Retail Destinations in Pigeon Forge
Old Mill District
One of the most iconic shopping destinations in Pigeon Forge, the Old Mill Square is steeped in heritage. Located next to Patriot Park and easily accessible via the trolley system, this historic area centers around the Old Mill and its scenic water wheel on the Little Pigeon River. Shoppers will find everything from hand-ground grains and homemade breads to Tennessee spirits, artisan pottery, local crafts, and specialty kitchen items. The district also boasts an array of unique boutiques, including a rock carver, blacksmith, espresso café, and even a feline-focused shop. The Old Mill’s two popular restaurants are a destination in themselves, making this area a well-rounded stop for dining and shopping alike.
The Island in Pigeon Forge
Further north along the river is The Island, a vibrant shopping, dining, and entertainment complex set on an actual island bend of the Little Pigeon River. Known for its 200-foot-tall observation wheel offering panoramic mountain views, The Island is a full-day experience. With more than 60 retail stores, a variety of restaurants, live entertainment, and kid-friendly attractions, it’s one of the area’s most comprehensive and visually appealing shopping locations.
Dollywood Shops
Within the gates of Dollywood, visitors can find a surprising number of distinctive shops offering themed merchandise, crafts, apparel, toys, and souvenirs. The variety is vast and often tailored to the Southern culture and Smoky Mountain charm that defines the park. If you’re visiting Dollywood, plan to carve out some time for retail exploration.
Mountain Mile & Tower Shops
A newer addition to Pigeon Forge’s shopping scene, the Mountain Mile and Tower Shops offer a modern, open-air retail complex with a growing number of apparel, lifestyle, and outdoor brands—including REI. From bikes and wines to designer fragrances and footwear, this area provides a sleek and relaxed shopping experience. Dining is also a highlight here, with options such as Guy Fieri’s Flavortown and thrill rides at the 200-foot Monster Tower to keep kids and adventure-seekers entertained.
Lumberjack Square
Located just off Teaster Lane, Lumberjack Square provides a quieter, more laid-back shopping environment. This area blends a town-square atmosphere with a mix of unique retailers, a movie theater, art gallery, and restaurants. Visitors can find specialty stores ranging from Harley-Davidson gear to Birkenstock shoes. It’s a great spot to unwind while browsing, dining, or catching a show at Paula Deen’s Lumberjack Feud.
Bell Tower Square & The Christmas Place
Just a short distance from Lumberjack Square, The Christmas Place is a beloved local institution and the largest year-round Christmas store in the South. This expansive shop is the anchor of Bell Tower Square, where visitors can explore an extensive collection of holiday décor, ornaments, and gifts. The surrounding area includes a few more shops, making it a festive stop even in the off-season.
Outlet Shopping in and Around Pigeon Forge
Pigeon Forge Factory Outlet Mall (Red Roof Mall)
As one of the area’s oldest outlet centers, the Pigeon Forge Factory Outlet Mall—often referred to as the Red Roof Mall—continues to draw bargain hunters with its wide range of stores. It’s conveniently located along the Parkway and offers easy parking and access. Notable among its tenants is Lid’l Dolly’s Factory Store, famous for handmade quilts and children’s dresses.
Riverview Factory Stores
Positioned across from the Mountain Mile on Teaster Lane, these strip-style outlets offer excellent shopping for tools, kitchenware, and outdoor goods. The Lodge Factory Store is a standout, featuring cast iron cookware and factory seconds at reduced prices. This section of town includes several other outlet options and is a quieter alternative to more crowded shopping areas.
Tanger Outlets Sevierville
Located just north of Pigeon Forge, Tanger Outlets in Sevierville is a premier destination for brand-name fashion and accessories. This large, open-air complex includes stores such as Nike, Columbia, Kate Spade, and dozens more. Though technically in Sevierville, it’s a quick drive from Pigeon Forge and well worth the visit for serious shoppers.
More To Explore
Getting Around
For a more relaxed way to navigate the shopping districts, consider using Teaster Lane to avoid the traffic on the Parkway. Walking or biking along the Riverwalk Greenway is also a pleasant alternative that adds scenic value to your shopping day.
Looking for Antiques?
The Smoky Mountain area is home to numerous antique stores scattered throughout Pigeon Forge, Gatlinburg, and Sevierville. For vintage finds and one-of-a-kind treasures, refer to our dedicated guide on antique shopping across the region.